Noir 55
About The Brand
An independent coffee shop based in Edgbaston, Birmingham, launched in August 2024. Designed to be more than just a café, it’s a modern community space where quality coffee meets great atmosphere.
Like many new businesses, they relied on social media to get the word out, but quickly found it wasn’t enough. Surrounded by established competitors, they needed more visibility to stand out. That’s when they partnered with Three Sixtys to help drive local discovery and growth.
The Challenge
When Noir 55 first opened, they had no website, no Google Business Profile, and little presence on search. Despite the quality of their offering and a growing social following, they weren't showing up when people searched for coffee shops nearby, a huge missed opportunity.
Their business was virtually invisible on Google Maps. In November 2024, their average local map ranking was 20.5, with almost all positions falling outside the top 20, far from the visibility needed to attract new foot traffic.
Customers searching “coffee shop near me” or “café in Edgbaston” weren’t seeing Noir 55 in the results at all. And without a professional site or local trust signals, they couldn’t fully tap into the power of Google Ads either.
The Results
After partnering with Three Sixtys and investing in Local SEO, Google Ads, and a new website, Noir 55 saw a dramatic turnaround within just a few months.
By February 2025, they had gone from barely appearing in local searches to ranking in the top 10 across most of Birmingham, with an average local map rank of 4.5. They secured #1 spots in key areas, stretching from Shirley to Handsworth, and became far more visible to people searching nearby.
This shift led to a steady flow of new customers finding them through Google, something they weren’t experiencing before. Their early decision to invest in the right digital tools made a clear impact. Noir 55 is now a strong example of how a new business can grow quickly when supported by the right online presence.
Claim Your Free Audit
Claim your free website audit from Three Sixtys and find out how to turn more visitors into paying customers. We’ll assess what’s helping or hurting your sales, highlight quick wins, and uncover opportunities to drive more leads, enquiries, and revenue through your website.