Frequently asked questions

Here to Help

Our business is based on providing professional guidance and solutions, which means we receive many questions from clients. Check out a few of our most common inquiries below. If you can’t find the answer you’re looking for, let us know and we’ll find it for you. Every question is important to us, so don’t hesitate in reaching out.

Questions for Three Sixtys

How do I know Three Sixtys is the right digital agency for me?

Selecting Three Sixtys as your digital agency is a strategic move towards guaranteed success. Our seasoned team of experts brings a wealth of experience and a track record of delivering exceptional results. We understand the uniqueness of each business, and our solutions are tailored to meet your specific needs. What sets us apart is our client-centric approach. Your goals become our goals, and we work collaboratively to achieve them. We pride ourselves on transparent processes, keeping you informed and involved at every stage of your digital journey. Our comprehensive range of services covers everything from SEO, PPC, web design, local SEO, Google My Business, to cutting-edge 360 photography and more. We don't just provide services; we offer solutions that drive tangible and measurable results for your business. Partnering with Three Sixtys means embracing innovation. We continuously evolve to stay ahead in the dynamic digital landscape, ensuring your business remains at the forefront of industry trends. Trust us to be your dedicated digital partner, propelling your brand towards growth and enduring success.

How do you customise your services for niche companies?

Tailoring our services for niche companies is a cornerstone of our approach at Three Sixtys. We understand that each business is unique, with specific goals, challenges, and target audiences. Our customisation process begins with a thorough analysis of your niche market, identifying key trends, competitors, and opportunities. Once we grasp the nuances of your industry, we craft a bespoke strategy that aligns with your business objectives. From SEO and PPC campaigns to web design and 360 photography, our services are adapted to suit the distinctive needs of niche companies. We prioritise personalisation, ensuring that every aspect of our digital marketing efforts resonates with your niche audience. At Three Sixtys, customisation is not just a service; it's a commitment to helping niche companies thrive in their specific domain.

My company is struggling in a changing marketplace, can you help us stay relevant?

Certainly. I acknowledge the difficulties businesses encounter in adapting to a changing marketplace. At Three Sixtys, we specialise in navigating dynamic business environments. Our extensive digital marketing services, including SEO, PPC, web design, local SEO, Google My Business, Google profile management, 360 photography, and additional services like email marketing, are crafted to help your business not only stay relevant but also thrive. We prioritise understanding your unique challenges and tailor our strategies to your specific needs. From enhancing your online visibility to crafting compelling brand stories, we collaborate to ensure your business remains competitive. By embracing innovative approaches and staying ahead of industry trends, we are committed to driving your success in the evolving marketplace. Let's work together on this journey and transform the challenges of change into opportunities for growth.

Questions about online advertising

What are pay per click ads?

Pay Per Click (PPC) ads are a form of online advertising where advertisers pay a fee each time their ad is clicked. It's a model commonly used in various advertising platforms, including Google Ads, Facebook, and Instagram. In PPC campaigns, advertisers bid on specific keywords relevant to their target audience. When users enter these keywords in search engines or platforms, the ads may appear. The unique aspect of PPC is that advertisers only pay when someone clicks on their ad, not for ad placement. This makes it a cost-effective method as you're charged based on user engagement. Platforms like Google Ads use a bidding system, where advertisers compete for ad placement in the search results based on their bid amount and ad quality. For instance, in the context of Facebook and Instagram ads, PPC allows advertisers to set their budgets and bid for ad placements in users' feeds. The effectiveness of PPC campaigns is measurable through metrics like click-through rate (CTR), cost per click (CPC), and return on investment (ROI). PPC provides businesses with a targeted and trackable way to reach their audience, making it a popular choice in the digital marketing world.

What is a Digital Marketing Agency?

Digital marketing agencies enhance brand visibility and engagement by leveraging SEO, PPC, content, social media, email, affiliate, and influencer marketing, alongside web design and development. They craft targeted campaigns to increase both organic and paid traffic, utilising data analysis and insights for optimisation. These agencies focus on improving user engagement, managing online reputations, and optimising for conversions, ultimately driving increased brand awareness, customer engagement, and sales.
Is Digital Marketing Worth it?

Yes, digital marketing is definitely worth it, especially if you're a business anywhere in the UK looking to get more customers. It helps you reach people online who are searching for exactly what you offer. Whether they're right in your City or anywhere across the UK, you can target your marketing and content to show up for these potential customers. This way, you attract visitors who are most likely to buy from you or use your services, making it a smart investment for growing your business and standing out in a crowded market.
How much do Digital Marketing Agencies charge?

Digital marketing agencies in the UK can charge different amounts depending on what you need. Some might ask for a monthly fee, which could be anywhere from a few hundred to several thousand pounds, based on the size of your business and the services you're after. Others might charge a set price for specific projects, like building a website or running an ad campaign, which could range from a couple of thousand to tens of thousands of pounds. The cost really depends on what you want to do and how big or complex the job is.
What is Pay Per Click? (PPC)

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site, rather than earning them organically. Examples of Pay Per Click Advertising include: Google Ads, Facebook Ads, Bing Ads, Amazon Ads, Instagram Ads and TikTok Ads.
Is Google Ads worth it?

Google Ads can significantly boost visibility and sales when effectively managed, making it a valuable tool for businesses aiming to target potential customers actively searching for their products or services. Google ads allows you to meet business goals and objectives with a great return on investment (ROI), when managed effectively. You can do this yourself or with an agency. Partnering with an expert agency like Three Sixtys who have the added benefit of professional expertise, access to advanced tools, and ability to efficiently manage and optimise campaigns.
What are SEO Keywords?

SEO keywords are words or phrases you add to your website to help it show up on Google when people search for something related to what you offer. They make it easier for Google to figure out what your website is about, so it can suggest your site to people looking for that info. Using the right keywords means more people who are interested in what you have to say or sell might visit your website. This can lead to more people noticing your site, getting involved with it, or buying from it. So, picking and using these keywords wisely is a big part of making sure your website reaches the right audience.
Why SEO is important for small business owners?

SEO is crucial for small business owners because it helps people find their businesses online. When you use SEO, your website shows up higher in search results on Google or Bing. This is especially important for local businesses because it helps people in your area find you such as appearing in the local pack when they search for what you offer, like "best coffee shop near me." By improving your Local SEO, you can attract more customers to your website and store, making it easier for local shoppers to discover and choose your business over others. It's like putting up a big, bright sign online that says, "Hey, come check us out!"